Should an astute buyer consider discount digital cameras? There really is no good answer to that question. Reputable camera dealers often offer discount digital cameras at retail stores or online locations. There are several reasons for discounting any item. First, economic times may require offering discounts to move the merchandise. Manufacturers might be introducing a new model, so older models might well be discounted to move them quickly. Other times, a camera or other product might be utilized as a loss-leader to lure customers into the store or Internet site. All of these are common reasons for discounting, but the buyer is ultimately responsible for discerning the true reason for the discounts and if the product is really the best deal for him or her.